# ECON 7950 - Competitive Strategy

University of Georgia

John L. Turner

Syllabus

### Classes:

Lecture 1: Introduction

#### Game Theory:

Lecture 2: Game Theory Basics + Prisoner's Dilemma

Lecture 3: Sequential Move Games + Boulton & Watt

Lecture 4: Bargaining

Lecture 5: Hold Up + Mixed Strategies

Case 1: Nintendo

#### Monopoly:

Lecture 6: Durable Goods and Price Discrimination

Lecture 7: Price Discrimination, Bundling and Yield Management

#### Rivalry

Lecture 8: Competition in Prices and Capacities

Lecture 9: Product Differentiation

#### Industry Analysis

Lecture 10: Porter's Five Forces and the Value Net

Case 2: Fox Broadcasting Company

#### Competitive Advantage

Lecture 11: Cost and Differentiation Strategies

Case 3: Airborne Express

#### Price Wars and Tacit Coordination

Lectures 12-13: Dynamic Rivalry

Case 4: GE-Westinghouse

#### Entry and Exit

Lectures 14-15: Entry

Case 5: Ryanair

#### Commitment

Lecture 16: Commitment and Brinkmanship

Case 6: Sky Television

#### Antitrust

Lectures 17-18: Antitrust

Case 7: NBCU-Comcast

#### New Products, R&D

Lecture 19: Innovation

Case 8: Amgen's Epogen