ECON 7950 - Competitive Strategy

University of Georgia

John L. Turner

Syllabus

Classes:

Introduction

Game Theory:

Game Theory Basics + Prisoner's Dilemma
Sequential Move Games + Boulton & Watt
Bargaining
Hold Up + Mixed Strategies
Case 1: Nintendo Questions

Monopoly:

Durable Goods and Price Discrimination
Price Discrimination, Bundling and Yield Management

Rivalry

Competition in Prices and Capacities
Product Differentiation

Industry Analysis

Porter's Five Forces and the Value Net
Case 2: Fox Broadcasting Company Questions

Competitive Advantage

Cost and Differentiation Strategies
Case 3: Airborne Express Questions

Entry and Exit

Entry
Case 4: Ryanair Questions

Commitment

Commitment and Brinkmanship
Case 5: Sky Television Questions

Price Wars and Tacit Coordination

Dynamic Rivalry
Case 6: GE-Westinghouse Questions

Antitrust

Antitrust
Case 7: NBCU-Comcast Questions

New Products, R&D

Innovation
Case 8: Amgen's Epogen Questions